Fans of ITV’s This Morning and BBC News channel may have seen Zoe Cairns talking about the rise and rise of social media in business.

The former Chapter School pupil from Strood has become an international authority on the workings of Twitter, Facebook, Snapchat and every other online communication tool.

Yet there was a time when she never dreamed she would speak on her favourite topic at the European Parliament or advise the Dubai School of Government.

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